I have chosen to do an analysis of Blur as they are very close in genre and style of music - Park Life particularly because it, much like Alright, is a fun, care-free song and I thought the music video could influence some of the themes or conventions we include in our own.
The music video includes some stereotypical British aspects, such as a letterbox, ice cream van, buses, black cabs and British style houses. This is to show the ‘Commoner’ style of music and to show the band as not only fun and carefree but proud to be British, which would have gained a lot of enthusiasm from their target audience at this time.
The music video includes a lot of close ups of the singer, which follows the conventions of a band, though having him pulling a lot of funny faces or posing adds to the carefree image of the band. Other conventions that they include is the enhancement of lyrics through visuals, singing to the words and the reference of looking.
Strange camera angles make the video seem less ordinary and make it more interesting to watch. This and the use of different lenses which distort the image.
Having the band members be quite active with the walking or moving that they do within the video not only makes it more interesting and humorous for the audience to watch but also resembles how they act when playing live. This is something that would definitely appeal to audience members that had seen them live as they would recognise the personality coming through and feel like the video and artists are more personal to them.
This music video has definitely given me some ideas on how to incorporate random, quirky and fun things into my video while keeping it in line with the meaning of the song.
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