Digipak

Below is my Digipak for the band 'Young Mistakes' the album is also called 'Young Mistakes' as it is there first album. On the Digipak's front cover, I have decided to put the band all in front of a brick wall. The reason for them being in front of this wall is because in their music video for the song 'Alright' they are standing in front of a brick wall at many points. By having the band in front of it on the cover, the audience (if they have seen the music video) will feel more connected with the band and therefore it makes the relationship between the band and audience more personal. The band are all standing naturally as I wanted to make it obviously that, like in the video, they are normal people, doing normal things and that their fans don't need to feel disconnected or any lower than them in any way. By not adding any special effects or using a green screen or having the album look have anywhere too 'high class' on it, the people will understand that the band came from the same roots as they did and are sticking to these roots. 

There are two shots of the lead singer, Billy, on his own as although the band are all very close and would have their own profile and fans, he is the face of the band and therefore more known by the public. The shots of him are very natural, with him standing in front of some tree's and a dirty ground. By doing this, he doesn't seem like he is stuck up at all like many other singers.

Both Adam and James have their own shots too, this is because the band isn't just about Billy and they do have a lot to offer for the band. By having their own natural shots, it stops the public from feeling disconnected from the other band members like they do with some other bands. By adding their own part in the Digipak they can all connect with the audience - as opposed to just the lead singer.

Underneath the CD is actually shots of the band, photoshopped together from the music video. I used these particular shots because those that know the music video will recognise these shots as shots from when the band were all having a laugh on camera - which adds to the natural element once again. Also, when the public takes the CD out after having seen the band separate apart from the front cover, they will once again see the band together. In a sense, it portrays that when they are working on their music (by being under the CD) they come together and work as a band well. 

Poster

This is the poster to promote the band's first albums release. I kept the brick wall to connect with the audience from the music video, Digipak and now poster. As many artists use their album cover as their poster I wanted to keep elements the same in the hope that people, even those who don't know the band, will see the brick wall and name and connect it with the poster - if they find it appeasing to the eye, having seen it more than once, they will remember the band's name and look them up. I wanted to use the same images of the band in a different way from my Digipak, so I took the images and blacked them out as if they were shadows. In doing this, it adds a bit of mystery to the band. This mystery could again urge curious people to look into the band to see what they look like, by listening to and/or downloading their music video 'Alright'. 

The font I have used on both the Digipak and this poster 'album out 30th march' I have used because I thought the way the colour changes, is like the way it changes on the bricks. I also thought it was very bold and would therefore catch someones eye. By mentioning the single, it might attract people that had heard the song before but not known the band - this would mean bringing in more fans/customers.

By mentioning kerrang! i have again reached out to a different group of people. The Kerrang! fans would now look up the band - especially the hardcore fans as they would want to be one of the first to know the band as people that love music hold a pride in knowing a band before they got very big.

Journal

Since filming and having to change certain elements of the video, we have come across quite a natural feel to the band. This comes across in some of the extra shots we have used, which are just the band laughing and mucking about and others that are them trying to take the filming seriously and laughing. The reason we have used these shots is that we want the audience to have as close a relationship as possible with the band members and so we don't want to disguise their natural personalities. This video shows them to be a true, natural band that really do love what they are doing.

Audience research

In order to make sure I had the most appealing Digipak for the audiences eye, I did a survey to see which one of my drawn out plans for digipaks (to be uploaded) they liked the most. I asked ten people and 8 of them said that the one with the brick wall as a theme worked the best as the font I had worked well with the picture and after showing them the music video, they understood and felt more connected with the idea's from that plan. 1 said that he wasn't sure and the other one liked the one with the band's faces all photoshopped in together. I've gone with the majority and chosen the brick wall as the theme for my digipak. Here are some of the comments made about that Digipak idea:

"I love the idea, I think that the audience will feel like they can be on a real level with the band" - Jess Comber
"This idea is nice because I don't feel like they take themselves too seriously, which I like!" - Amy Barnes
"They look like something I would actually listen to, can't wait to see it!" - Sophie Francis
"I want to be in your band (laughs)" - Ben Campbell

Our Band's Idol

These are the artists our band will look up to, they also will have a similar image and a very similar kind of dedication from their fans.

Audience Profile

This is our audience profile, we felt that we would have an audience that related to the band and their lifestyle (outside of performing/recording) as these kind of music fans like to get as personal as they can with a band. We would want our band to interact well with their fans through concerts, interviews and any way they can to keep these loyal around. 

This is going to be worked on and reposted as after the class feedback, Billy and I spoke about it and realised some of the target audiences and audience profile didn't necessarily work.